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Mashroo3k Our Services What is the Off-Plan Sales Service?

The Off-Plan Sales Service is a comprehensive real estate development and marketing model that enables developers to sell residential or commercial units before or during construction. It operates within a regulated framework that ensures the protection of all parties’ rights and achieves the financial and operational sustainability of the project. This service is based on preparing a thorough and integrated study, including financial, regulatory, technical, and marketing analyses, in addition to the operational model and cash flow model, all in accordance with the requirements stipulated by the Wafi system, approved by the relevant regulatory authorities in the Kingdom of Saudi Arabia.

Objectives of the Off-Plan Sales Service:

  • Supporting the real estate developer in securing early project financing through pre-sales.
  • Increasing the supply of residential and commercial units to achieve market balance.
  • Regulating real estate development operations within clear legal and regulatory frameworks.
  • Reducing the investment and operational risks of real estate projects.
  • Enhancing the financial and operational planning efficiency of real estate projects.
  • Strengthening trust between the developer, the buyer, and the financing institutions.
  • Supporting the sustainability of real estate projects and ensuring their long-term stability.

Why Do Companies Need the Off-Plan Sales Service?

  • Because the service enables developers to secure early cash flow through unit pre-sales, without relying entirely on bank financing.
  • To reduce the risk of financial default during the execution phases, thanks to regular cash flows and escrow accounts.
  • Because the service allows precise and flexible planning of project phases based on actual customer demand and real sales.
  • To enhance the credibility of the project and the developer with clients and investors, thanks to official licensing and government oversight.
  • To facilitate and accelerate access to institutional and bank financing due to transparency and regulatory compliance.
  • To ensure full compliance with regulations under the Wafi system, thereby protecting developers from legal risks.
  • To support informed investment decisions based on real data and scientific analysis of the market and demand.

Who Needs the Off-Plan Sales Service?

  • Real estate developers
  • Real estate development companies
  • Real estate investment companies
  • Investment funds
  • Holding companies
  • Major construction companies
  • Real estate investors
  • Financing institutions
  • Target Decision-Maker: (Owner – CEO – General Manager – CFO – Real Estate Development Manager – Investment Manager – Project Manager)

What Is the Scope and Methodology of the Off-Plan Sales Service?

  • Real estate project analysis
  • Economic feasibility study
  • Detailed financial study
  • Financial model
  • Risk Assessment.
  • Regulatory and legal analysis
  • Compliance with Wafi requirements
  • Developing the operational model
  • Preparing the implementation plan
  • Preparing the sales plan
  • Preparing the marketing plan
  • Preparing the cash flow model
  • Preparing the governance model
  • Preparing the project management model
  • Preparing the final reports
  • Supervising the regulatory approval procedures

Risks of Not Implementing the Off-Plan Sales Service Professionally:

  • Financial failure of the project
  • Weak cash flows
  • Marketing failure
  • Weak market confidence
  • Loss of a significant segment of customers
  • Financing default
  • Regulatory and legal issues
  • Delay in project execution
  • Loss of credibility
  • Low investment returns
  • Collapse of the project’s economic feasibility
  • Investment and operational failure of the project

Why Do Companies Hire an External Entity to Implement the Off-Plan Sales Service?

  • Due to a lack of internal expertise.
  • Due to the absence of professional models.
  • Due to limited strategic analysis capabilities.
  • Due to the difficulty of fully complying with regulatory requirements.
  • The need for an objective and neutral external entity.
  • The need for accurate financial models.
  • The need for integrated systems (financial – regulatory – operational – marketing).
  • The need for accumulated multidisciplinary expertise.
  • To reduce operational and investment risks.
  • To enhance the quality of investment decisions.

Why Choose the Off-Plan Sales Service from Mashroo3k?

  • Mashroo3k Company possesses extensive experience in developing real estate investment models.
  • Mashroo3k’s studies are approved by financing institutions.
  • Mashroo3k operates according to global professional and investment standards.
  • Mashroo3k provides realistic and practical operational models.
  • Mashroo3k maintains strategic relationships with financing and regulatory entities.
  • Mashroo3k provides comprehensive solutions (financial – regulatory – operational – marketing).
  • Mashroo3k does not only provide a feasibility study but a fully integrated, executable project model.

: Mashroo3k’s Off-Plan Sales Service Ensures

  • Strategic service
  • Core service
  • Supportive Service
  • Operational Service
  • Investment Service
  • Financial service
  • Business Development Service
  • Growth and Expansion Service
  • Upsell Service
  • Cross-Sell Service

Feasibility Study

Production Lines

Qualification and Application for the Future Factories Initiative

Workforce Planning

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