both of His Excellency the CEO of the ((Nava Consulting))office: Mr. Nabil Faisal and His Excellency Managing Director of “Mashro3k” for Economic and Management Consultancy, Mr. Jalal Abu El-Nile signed a partnership and cooperation contract in providing economic and financial services in the Kingdom of Saudi Arabia, and His Excellency Mr. Nabil Faisal stated that it is time to provide real and effective tools for all investors to build successful investments and based on scientific and global rules to build a strong economic community, and he also explained that small and finite projects is the true nucleus of a prosperous economy, so urging young people and entrepreneurs to move forward in implementing their ideas and dreams has become a necessity and must be taken care of by consultative institutions and companies, stressing that this cooperation will lead to work Pioneering and distinguished customer services, on the other hand, His Excellency the Chairman of Mashro3k company Mr. Rami Shaalan, expressed his gratitude and thanks for signing this agreement hoped that this cooperation will be an effective contribution in advancing the investment in the near future
Article elements:
The first international economic forum and exhibition “IJEX” has its uniqueness and specialization in the industry and trade sector in the Hashemite Kingdom of Jordan, seeking to make “IJEX” one of the best exhibitions in the Middle East and the world as a whole, where the global international forum includes all investors in Jordan and all of the Middle East , With the participation of some specialists and researchers from governmental and private organizations and agencies participating from the public and private sector from the participating countries (Saudi Arabia – Turkey – Ukraine – Morocco), which will be held by the technical advisory center with the Ukrainian Arab Commercial Council in Uker aafaq International Company for trade and business in Turkey and Jamal Asiri company in the Kingdom of Saudi Arabia from 15 to July 17, 2020.
The first international economic forum and exhibition “IJEX” contributes to enhancing the flow of investments with policy makers, business leaders, regional and international investors, businessmen, academics and eminent experts, and access to the leading international experiences of exchanging experts in the field of modern technologies and their applications aimed at facing challenges related to regional conditions and emerging changes and achieving global security This is because of the importance of providing an opportunity for planners and decision makers in industrial and commercial policies in the region to discuss effective policies with the participation of a large number of ministers, banks and financial institutions Investment promotion agencies, international institutions and individual investors.
Mashro3k company is a company specialized in providing consulting, economic, technical, executive and development solutions in various sectors. The company has established more than 2000 projects in the Arab world by providing economic consultations and feasibility studies, Mashro3k company targets businessmen, project owners, investors, finance seekers and those who want to increase their investments to provide various services that help them progress in their institutions, Mashro3k company also aims to provide an integrated and pioneering services system at competitive prices in everything related to establishing companies and restructuring them and providing consulting and business solutions.
Mashro3k company, economic and administrative consultancy company, is pleased to contribute to the International Economic Exhibition in Jordan (IJEX) as the international sponsor of the exhibition in Egypt, by developing an internal and external media and marketing strategy to market the exhibition with a comprehensive and elaborate advertising campaign with advanced methods and methods within Jordan, Egypt, the Middle East region and countries of the entire world through websites and pages The social networking of the exhibition, in an effort to expand investment activity in the Arab region and to participate and support all international economic exhibitions and forums as a pioneering institution in the fields of Investment and economic consulting.
The first International Economic forum and exhibition “AJEX” has the honor to visit:
International market
Minimum booking space 12m Price 300 USD including sales tax.
Fully equipped suite:
1 table 2 chair lighting the company name in Arabic and English + (advertisement in the exhibition guide)
Porter’s Framework: It is also known as the Theory of National Competitive Advantage of Industries. It is diamond-shape framework that focus on explaining the reasons why certain industries are capable of competing on the international level within some countries while other industries not; also why certain companies are always capable of creation while others not? Porter says that the company ability to compete on an international level depends mainly on a number of interconnected location advantages of certain industries at different countries;
which are: Strict strategy, production factors, demand conditions, relevant industries and their support. If the surrounding circumstances are collaborative, it will force the company toward creativity and innovation all the time and will make it able to compete on the international level in order to face the largest global competitors In this article, the four main factors for national competitive advantage will be explained; in addition to two variants that are often included at Porter’s Framework which are: Government role and Chance. Both formulate a national environment where companies are generated and learn how to compete.
The national context- within it the companies work largely- limits how to start, organize and administrative companies It effects on the strategy and its formulation. In addition, the local competition is the base of the international competitiveness because this forces the company to develop unique and sustainable abilities and benefits. As the competition is more intense, the companies are pushed more towards innovation and enhancing to keep its competitive advantage, so in turn stay in the competition. Finally, those competitive advantages will help companies during their international insertion. A very good example on this is the Japanese automobile industry; there are many tough competitors among Nissan, Honda, Toyota, Suzuki, Mitsubishi, Subaru. So, because of the strong competition among them, they become able to compete internationally.
The “factor conditions” at certain countries refers to the current natural, capital and human resources. Some countries, for example, are very rich with their natural resources as fuel (such as Saudi Arabia); this why Saudi Arabia is one of the largest fuel exporters all over the world. As for the human resources and its role at competition, we mean by this the factors stimulating the international competitiveness such as skilled worker, good infrastructure, stable foundation of knowledge. In respect of the aforementioned, Porter tackles into, “through Porter’s Framework” the importance of the created factors specially compared with the existed natural factors. Thus the process of enhancing the “factor conditions” should be continuous to develop new skills, and obtain knowledge. The competitive advantage is created at the first place by the means of international institution that create customized factors; then work on developing it. Therefore, countries achieve great success when their industries well-develop their “factor creation”.
Locally, local demand largely affects what are the favorable industries within a particular country. As for the bigger “global” market this means more challenges, but it also creates opportunities for growth to become better as a company. Demand conditions for local customers is a driving force for the companies towards growth, innovation and quality improvement, because demand conditions result in more efforts made to satisfy the local market. This could ultimately drive companies to widen their new horizons and perhaps gain early insights into the future needs of not only local customers but cross-border clients. Therefore, nations thus gain a competitive advantage in industries when the conditions of local demand are clear in the sense that the local customers of companies give a clearer or earlier image of the emerging needs or are emerging. In other words, they are thus implicitly demanding to pressure companies to innovate faster and to achieve more sustainable competitive advantages than their foreign competitors.
The presence of relevant and supportive industries provides the foundation on which anchor industries can be surpassed within specific countries. As we have witnessed with the value network, companies often rely on alliances and partnerships with other companies related to or supporting their basic industries in order to create additional value for customers and become more competitive. Especially partnerships with suppliers, as it is a crucial to strengthen innovation through more efficient and higher-quality inputs, and the ability to create feedback in a timely manner
The benefit of national companies is maximized when these same suppliers are in fact global competitors, but it is not that easy. It often takes years (or even decades) of hard work and investments to create a broad base of companies or alliances of strong related and supportive industries that help Local companies to be able to compete globally, however, once these factors are in mind and employed in the right place, the region or the entire nation can benefit from its existence.
The role of the government in the Porter model is described as both “the catalyst and Identity element of competition”, and as such it appears that Porter does not believe in the free market as the government leaves everything in the economy, however, but this necessarily means that Porter sees the government as a beneficial essential supportive of industries Governments cannot create competitive industries. Only companies can do that. Instead, governments have a critical role to play in encouraging companies to push them to raise their aspirations and move to higher levels of competitiveness. This can be done by stimulating early demand for Advanced products (demand factors), Focusing on the creativity of specialized factors such as infrastructure, the education system and the sector, and promoting local competition by imposing antitrust laws and encouraging change, the government can thus help develop the four factors mentioned above in the way that industries in a particular country should benefit and increase their competitiveness, whether at the national or global level.
Porter did not write anything about chance or luck in his papers originally, but , the opportunity role is often included in Porter’s diamond model as a possibility that external events such as war and natural disasters can affect positively or negatively on a particular country or industry; this means that Porter’s diamond model includes random events that begin to appear where and when basic scientific breakthroughs occur, and these events are outside the control of the government or individual companies, for example, the increased border security resulting from the terrorist attacks of September 11 on the United States led to undermine imports from Mexico,
Which had a large effect on two Mexico sources; the interruptions that are a result of chance may be advantages for some companies and disadvantages for the others; also, it can enable some companies to get competitive positions and make others to loss their one. No one can control such factors, but at least it can be monitored in take necessary decisions that enable of adapting with various market conditions
Would you like to commence a business but you aren’t perfect in the prospective profitableness in industry, and you don’t like to start everything from scratch? Do you like to analyze the market, limit the competitive landscape, and specify the main competitors? You still strive to specify from where can you start? Do you aspire to increase your company’s competitiveness in a particular field? Well, never mind! Porter’s Five Forces may be the ideal solutions for you; such simple tool is the ideal tool that enables you to start, reach your willing, and evaluate the market state effectively.
Porter’s five forces for competitiveness “Porter’s model” named thus for the name of the economist, Michael Porter, as he proposed that model in 1979 in “Competitive Strategy”. As currently there are various names for these five competitive forces defined by different experts, but all these are the same, in general. The five competitive forces are as following:
According to Porter’s model, “replacement” and threat thereof related to the alternative products or services provide by competitors. These alternative goods defined according to Porter’s model as: These goods whether goods or services in other industry which can be replaced by each other to get the same purpose or meet the same need in the consumer. That force affected by different forces, including the costs incurred by the target customers due to their involvement in alternative for the current product, the nature of target audience manner and purchasing orientation thereof and the buyer’s desire to seek alternative and price against that alternative performance.
That type of the competitive force of Porter’s model consider the competitive force in the existing industry, through counting the actual main competitors at the time of business commencement and inter market. The competitors may realize such threat but that doesn’t depend on various factors, including market saturation, competitors number inside the market, market growth rate and competition diversity.
Porter not only looked at established competitors, but pointed out that there was a potential threat of newcomers in the industry, and could also be known for the barriers to entering a market because it measures the vitality of newcomers in an industry, and there are a number of factors on which Dajo depends. For some new competitors to the market or in other words some of the factors that may prevent the completion of the process of entering new competitors into this market are as follows: Capital costs, brand name size and nature for the current competitors, technology requirements for such industry, Patents and the property rights.
That related to the facilities range and monopoly processes conducted by suppliers or the factor of production and the relation with high prices of resources necessary for commencement and completion of the production process. While the factors controlling such competitiveness are divided between number of potential suppliers, the common manufacturing trends in markets and the philosophy adopted by those suppliers as whether the produce similar or various products. Both factors have greatly an effect on final quotation of the production resources.
This bargain power includes facilities provided to the potential clients by companies, like offers and promoting sales for pay lesser cost to get the same product. For clarification, there’s no doubt it’s more likely that clients require lesser price against a great amount of goods or services. So, if some companies offer low prices, that will be much demand while it is the same product. In this regard, the clients number and also trade name may affect the bargain power of such clients.
There are many questions hit at investors’ minds that vary according to business nature, brand name size, and other but there is one common question is: How to maximize profitability? The answer is simply look at Porter Framework! No need to wander! By the industry assessment by means of Porter’s Framework, you can have a wider image and more understanding to the general environment of industry about which you question how to maximize profitability. In fact, you can also apply this framework for better understanding of the main current competitors; determining strength and weakness points which in turn allow you to develop a strategy to enhance your competitive ability.
Porter’s Framework can help you also assess your potentials through many accurate and subjective comparison with other competitors to know whether the market is saturated or not. On the other side, this framework can give inferences about your strength points; thus, you would be able to utilize this point and exert more efforts to expand the scope of the competitive advantages to be always at the top of the game- this will be your starting point. Moreover, after analyzing the current and future circumstances of Porter’s five forces, you can manipulate these forces to what brings you benefit and maximize profitability as you wish. Always take in consider that changing the strategy can change the competitive forces impact on the organization; also the correct change can lead your company toward a bright future.
The time will be suitable for using Porter’s Five Forces in the startup companies in business field; it is not wise for business leaders to start company before exploration the new enters profitability in such industry; in such case the Porter’s framework will be useful to analyze the market; also it may be a good tool in trade works that are indeed based to get its strategies straight and can achieve better growth. It is also particularly useful when the business is in a recession and there is no evidence about what errors occurred causing that recession and decline. The framework may then provide the answer you are waiting for as a result of feeling dissatisfaction with the work progress.
An economic feasibility study for a project and evaluation of projects is considered one of the modern economic and administrative branches, which is indispensable for any project (public, private, joint).. The feasibility study of the project aims to rationalize the investment decision, that the economic project must be based on the pillars of economic and technical viability. In other sense, these studies are concerned with the feasibility of establishing the proposed project before its implementation in a practical way. A rational investment decision must be preceded by studies that clarify the existence of an adequate market in which the project’s production will be disposal, and the possibility of developing this market, as well as the availability of raw materials, labor and necessary infrastructure, in addition to the availability of Sources of financing are sufficient and timely. Most important of all, this project will ultimately achieve a return commensurate with the nature of the project and the degree of risk involved in this from an individual point of view. As for the national point of view, the matter requires an estimate of the extent of the project’s contribution to achieving all the basic objectives of development (economic and non-economic).
All this requires the preparation of reports and studies, whether for capital owners or public authorities, and these reports may be simplified in the case of small and regular projects, and may be in the form of volumes as in the case of large projects, and these studies are usually carried out by specialists in the various branches covered by the study, which It varies from project to project according to its nature and size. Previous years have demonstrated conclusively that failure to undertake feasibility studies before the establishment of new projects, or to take replacement and renewal decisions or expansions in existing projects, whether they are ignorant or intentional is a fatal mistake that leads to waste and misuse of resources and the loss of times the money that could have been spent on feasibility studies.
When evaluating the investment market in all Arab countries, we devise a set of projects proposed to be established during successive periods of time. Given the presence of capital and that investor who began to feel the importance of the existence of economic feasibility studies, based on realistic scientific foundations, we set the basic principles in a feasibility study for any project Suggested or prepared. We note that when we return to any economic reference that carries with it a title for the study of feasibility, there are basic principles that must be adopted, and for information, these principles are not taken as fixed assumptions or as permanent premises. Rather, each proposed project has its own economic feasibility. We note that it is possible to distinguish between the types of projects. For example, there are industrial, agricultural, or commercial projects. The economic feasibility study differs according to the nature of the project, due to the different technological level, the restrictions and laws that govern it, and the different ratios of revenues and costs in general, the volume of the project, whether large or small, as well as the different economic policy followed in the country concerned .
But in general there are basic principles found in feasibility studies, and they can be classified into:
1. The basic principles of marketing feasibility studies.
2. The basic principles of technical feasibility studies.
3. The basic principles of financial feasibility studies.
4. Financial analysis.
5. the final report.
The economic feasibility study is concerned with studying the extent to which an investment idea can be implemented and approved at the present time to extend its life span to cover future years, which means that all of its contents and the results of its stages should be possible estimates that correspond to reality or deviation from it, and therefore accuracy must be taken into account in these estimates.
The cost to shareholders increases in the event of large investment projects, if the aim of the study is to obtain substantial bank financing.
That is, the period of time between the completion of the study preparation and obtaining the approval of the competent authorities and the beginning of the actual implementation. As throughout this period leads to many negative repercussions represented in the widening gap between the contents of the study and what will happen in practice
The study consists of several stages and consecutive steps, each of which depends on the positive results of the previous steps, and those positive results represent direct inputs to the next stage of it, and therefore it is necessary to prepare its various stages in an order that is not subject to differing views.
It means that it is illogical to give equal and absolute importance to all stages of the study, but be flexible so that any stage can take the largest share of attention in some cases if the need arises, be it the marketing, the financial, or the economic stage.
Whether this project already exists, or just an idea, the importance of this study is that it seeks to establish the scientific evidence in a quantitative manner on the quality or suitability of the proposed project to be established, or the decision required to be made with investment spending to purchase a machine or create a new production line for an existing project. There is no doubt that this requires a team of diverse specialties, and with a high degree of knowledge and scientific experience, and the formation of the team depends on the nature and volume of the project.
The field of feasibility studies is one of the most important areas for entrepreneurs as it does no work except by preparing a comprehensive feasibility study for it in all stages from the idea of the project to dealing with customers. A feasibility study is the tool that enables you to make economic decisions based on the investment climate and is your guide to finding out how useful your project idea is and what alternatives are most suitable for you. Because of its importance and the success of the project, entrepreneurs and investors are seeking a feasibility study ready for their projects. There are several ways in which you can get a feasibility study ready.
But before you get it, you have the right to learn about the ready-made feasibility study.
What is a ready-made feasibility study?
There are a lot of ready-made feasibility studies available that you can easily get online, but having a ready-made feasibility study model will only harm your project and will not guarantee success. This is because each project is different from the rest of the projects and there are millions of ideas that are converted into projects in different sectors (industrial, agricultural, commercial and service – educational – health – tourism – and businesswomen) and each sector has characteristics that distinguish it from others, strengths and weaknesses, and put a different competition and it has developed different competition as well as a different target audience.
If you get a ready feasibility study model and then start applying it to your iron factory project and another investor who got the same model for his poultry farm project, what is the expected outcome? It is impossible to expect the success of the two projects mentioned above if a ready feasibility study model is applied to each of them, even if the two projects belong to the same sector, even if they have the same idea of the project but with different investors and capital. Each investor has his own thought, a goal they want to reach, a target audience, a capital and a geographical location that is totally different from the circumstances of another investor’s project. If you want to ensure success and harvest the fruits of your project, a comprehensive feasibility study is set up specifically for you.
The importance of obtaining a feasibility study prepared to your project:
The feasibility study that is prepared for a specific project is tailored to it and contains all the details of it, including:
Based on the economic feasibility study, the economic resources of the project are allocated and the future vision of the project is determined, and the marketing study depends on the study of the market, supply and demand, competitive situation and the culture of the target customers, then the technical study that determines the production method and equipment, and the financial study is based on the capital and the necessary financing and its sources, as well as the calculation of the cost and the expected return. The surrounding environment also affects the project and there is no doubt that the political and economic conditions of the country play a major role in the feasibility study of any project. and therein lies the risk of obtaining a project-ready feasibility study does not differ depending on the project or the circumstances of its country. If the feasibility study ignores all these variables, do you expect your project to succeed?
Ready-made feasibility study and the risks your project is exposed to:
You may find a ready feasibility study available online, and free of charge. But the result will be:
Thus, the ready-made study will not be feasible, and to ensure the success of the project you have to stay away from amateurs to avoid failure, and using a company specialized in the preparation of feasibility studies is sufficiently experienced and has scientific and practical methods in the preparation of the study.
If you are new to investing, you may find yourself facing an infinite number of specialized investment terms that may seem strange to you somewhat. This may be a very usual at the beginning, but what is not normal is the permanent confusion by many novice and experienced investors between the project feasibility study and business plan and the difference between these two terms. Although both business plans and feasibility studies are analysis and decision-making tools used by companies, feasibility studies are used to determine whether the proposed procedure has a high probability enough to succeed. As for business plans, they are blueprints for the implementation of procedures that the company’s management has already considered effective, and that is why we at “Mashrook” for feasibility studies prepare this edited excerpt in order to eliminate this ambiguity through reliable and simple information that we hope to provide sufficient support, and let’s begin:
Business plans serve as the road map for the investment journey in order to determine the direction the company intends to follow to achieve the goals and generate revenue and profits in the future. In other words, it is a set of several decisions taken by the board of directors on how to manage the company, where the project feasibility study is a document designed to provide guidance for a one decision.
Feasibility study of projects:
Feasibility studies are often conducted to determine whether a business should proceed or not; whether the prospect of success is high enough to make the investment worthwhile even with financial risks along the way. It can also be used to make decisions about whether to launch new product in an existing company or entering a new market; any activity where there is a question about whether the company should take action or not. Feasibility studies are sometimes called cost / benefit analyzes because the expected costs of the project are compared with the expected benefits to achieve the result.
Business plan:
Although the content and scope of business plans focus varies by the company and industry, all plans have many common elements in terms of describing the products or services that the company intends to sell, and why do customers need these products or services? And search about who are the target customers? What are their buying tendencies? How does the company intend to reach them through its marketing strategy? In addition to incorporating the background and capabilities of the management team; and the potential risk factors the company faces. Business plans also include information about expected revenue and profits; in addition, it contains these specific elements that have been accomplished to read and comprehended by the investors or any other persons outside the company. Those individuals want to see very specific information about the plan.
Feasibility study of projects:
Feasibility studies may comprise some or many of the same elements contained in the business plan including a description of the required human resources and the financial expectations, but all information is detailed extensively and all of them is dedicated to reach a conclusion or recommendation or to move forward with the procedure, idea or project in question or under investigation.
Business plan:
The business plan is based on the foundation that the business will inevitably succeed and then begin to provide the necessary steps in order to achieve this success. The business plan is conducted in order to maintain the investment position of the institution and maximize its returns and expand the market share in the sense that the primary purpose of the business plan is to employ all the resources, efforts and times already exist, each in the right quorum in order to get the most benefit, avoid wasted efforts and resources, and save the extra expenses that are wasted in lost efforts.
Feasibility study of projects
As for the feasibility study, it is to determine whether it will achieve success for a project or not if it is implemented on the real world. Therefore, it must be as accurate and objective as possible, that is, there is no room for whims or personal visions but rather to investigate and conduct research; present facts based on the scientific foundations; formulate the final opinion- upon the basis the investor will make a decision either to start implementation or abandon the idea once and for all- mentioned in the study. If the result of the study implies that the project can be applicable, all the conducted researches will be included in the company business plan, such as the expectation of market size.
Both business plans and feasibility studies try to predict future results and form future visions of the coming events and its consequences by relying on a set of assumptions about what might happen in the business environment – the economy and company competition, but given that this environment is in permanent change. This means that in the event that only certain assumptions are based upon or the scope of the assumptions and proposed solutions has been narrowed; then, the matter may be somewhat ideal even that markets and industries have nothing to do with the idea of being ideal. In turn, the achieved results by means of studying the expectations of aims and revenues are incorrect. Companies find that some of the strategies in their plan are not functioning to the extent the employer expects, thus, they must be modified. As for feasibility studies, reaching false conclusions could be quite harmful and costly as launching a project that gas a very little chance of survival therefore, agreeing for such project lead to a loss of financial and human resources of the company. For this, your business- whether conducting feasibility studies or making a business plan-should be attributed to a professional entity that relies on scientific foundations and adopt the principles of accuracy and objectivity.
There are many sectors of various business, so the ideas success depends largely on selecting and supporting the project idea through recognizing its actual implementation and what will be the expected financial returns from such implementation Before starting the actual investment of financial resources, efforts and time, it is very necessary to determine whether or not the surrounding conditions will make this idea to continue and develop with many returns. This can be achieved by editing feasibility study for this idea. There are many reasons that make the feasibility study is necessary to start a successful investment. In this essay we will highlight 5 important reasons that make it is necessary for you to do feasibility study before starting any investment.
The feasibility study for the economic project is an accurate detailed report that analyses all factors that may affect the proposed project negatively or positively, Feasibility study can study all technical elements that are necessary for the project such as raw resources, human resources or required employees, production operations, location and target customers for the service or product that you are about to produce; meaning who is your ideal customer? What are his\her preferences and interests? What is his\her financial income? What is his\her buying behavior? Knowing strengths and weaknesses of the existing and related products in customer viewpoint of view enable you to know the competitors providing similar services\products. What is customers size of these competitors? What are the competitors’ products or services and what are their strengths and weaknesses? What is the competitors pricing structure? Are there competitive features for their products\services? Etc. Knowing the market gaps to provide you with available investment opportunities that help you to maximize returns; give careful consideration for all the costs requiring for starting, operating and continuing, and knowing what are the expected revenues in light of calculating the expected sales volume; it reveals many investment opportunities, strengths, and available options that can help you in the future. In brief, the feasibility study for the projects helps you to know your model or proposed idea sustainability before pouring money. There are five reasons that make it necessary for you to do feasibility study for your project:
There is no doubt that the beginning of successful business is wonderful and creative ideas, but creativity is not enough. These ideas must be able to implemented actually. The feasibility study enables you to make sure of this, where technical study collects the necessary data related to idea implementation like position whether or not it is inconsistent with legislations and regulations Is the area enough to implement all necessary operations for service or product? Is the location price being strength factor or it causes additional costs or over expenditures? Is the technology using in industry and production operation available? Are all raw resources available in the countries? If the raw resources are not available, is there available agency enable importing raw materials without affecting quality and price? Is the human resource available? It also studies machinery, equipment, buildings and transportations; all these studies should determine all technical requirements for the proposed project, so there will be nothing prevent the idea implementation.
Some investors may think that their ideas are more than wonderful, but this is not the measure. Instead of this the main determining factor is considered the intended audience for this idea. How will they persuade with that idea? Will the intended audience accept to buy this product if the idea is implemented? So the most important purpose of the feasibility study is to measure the interest of your target audience in the product or service you intend to offer before you start and invest in times, efforts and funds and then you discover that the market in the field of the industry is already saturated and then you will have to withdraw or make more efforts and money to continue, therefore, marketing studies collect the necessary data about the industry and the market you intend to target and the nature of competition and reveal if there are gaps in the market and show you more options available that can be used to give a product/service competitive advantages that give way to this market, and in the light of the analysis of this information can measure the extent of interest of potential customers with this idea and even determine the expected sales volume.
The other common purpose of the feasibility study is to look into financial safety and ensure that this investment will have profitable returns worth investing in, and financial studies here calculate all expenses from construction, operating and production costs as well as potential marketing costs. management, and then looks at the expected revenue along with marketing studies and the expected sales volume, not only does it look at profitability and return on investment, but it also helps you determine how much money is needed to start implementation, and it looks at the financing structure and the sources of funding, and to determine what cash flows will look like during the life of the project, all of this will help you to make your investment decision in this idea prudent in terms of investment.
Through the detailed data that the project’s feasibility study collects, examines and analyzes, then it is possible to divide the big ideas and clarify the features of the project’s objectives, and even schedule these objectives during a specified time frame in order to achieve profitability and reduce opportunities for inflation, as well as understanding the industry, market and customers The prospective works to refine your vision and develop it, and this is what helps the business to continuity and sustainability. After having this amount of information, you will be able to know what your target audience needs and must be met? This is what gives you continuity, sustainability and revenues.
Ultimately, in the financial and business world, preparing for potential risks along the investment path is the key to sustainability, not just success. If the market conditions are constantly changing and all risks cannot be expected, then identifying weaknesses helps your project gain flexibility and possess many scenarios Alternative and proposed solutions that enable him to face the difficulties and risks that may reveal themselves suddenly, and this is what feasibility studies help you, so it comes as a matter of going into a structured process that teaches the gaps and blind spots, and you seek the help of the strengths that you have revealed about feasibility study is a safe investment, and all this will help you to fully prepare for the challenges they will face in the planning, operation, production, management, marketing and development.
Checking the validity of the ideas to apply on the real world and accurate calculations of budgets and revenues are crucial to ensuring business success, and this is what economic feasibility studies offer you, they help you to prepare suitably to face any potential challenge, but what matters is how well and precisely these prepared studies are, and this depends mainly on the nature of the entity assigned to it in order to prepare the study, and here at mashroohk company we pay great attention to accuracy and quality and this is what made us the first choice for 20895 clients, our professional team of 80 consultants, prepared for feasibility studies, assistants and technicians has prepared 2324 feasibility studies so far in various sectors of the business, and we have served nearly 20 countries in the Middle East, for more information or to request a feasibility study for your project, contact us today!
نموذج بورتر: يعرف أيضًا باسم نظرية الميزة التنافسية الوطنية للصناعات، هو إطار على شكل ماسي يركز على شرح سبب قدرة صناعات معينة على التنافس داخل دولة معينة على المستوى الدولي، بينما قد لا تفعل صناعات أخرى ذلك، ولماذا تكون بعض الشركات في بعض البلدان قادرة على الابتكار المستمر، في حين أن شركات أخرى ليست كذلك؟ يقول مايكل بورتر إن قدرة أي شركة على المنافسة في الساحة الدولية تعتمد بشكل أساسي على مجموعة مترابطة من مزايا الموقع التي تمتلكها صناعات معينة في دول مختلفة،
وهي: استراتيجية حازمة، عوامل الإنتاج، وشروط الطلب والصناعات ذات الصلة ودعمها، فإذا كانت هذه الظروف مواتية فإنها تجبر الشركات المحلية على الابتكار والتحديث باستمرار، كما سيكون لديها القدرة التنافسية اللازمة التي تمكنها من المنافسة دولياً ومجابهة أكبر المنافسين في العالم، وفي هذا المقال سوف نقوم بشرح هذه المكونات الأربعة الرئيسية للميزة التنافسية الوطنية، هذا فضلا عن أن هناك عنصران متغيران غالبًا ما يتم تضمينهما في نموذج بورتر وهما: دور الحكومة والفرصة، وهي تشكل معًا البيئة الوطنية التي تولد فيها الشركات وتتعلم كيفية التنافس.
يحدد السياق الوطني الذي تعمل فيه الشركات إلى حد كبير كيفية إنشاء الشركات وتنظيمها وإدارتها: وهو يؤثر على استراتيجيتها وكيفية هيكلتها، علاوة على ذلك فإن التنافس المحلي أساسي للقدرة التنافسية الدولية، لأنه يجبر الشركات على تطوير قدرات وميزات فريدة ومستدامة، كلما كان التنافس المحلي أكثر حدة، يتم دفع المزيد من الشركات إلى الابتكار والتحسين من أجل الحفاظ على ميزتها التنافسية والبقاء في المشهد التنافسي، في نهاية المطاف، سوف تساعد هذه القدرة التنافسي الشركات عند دخول الساحة الدولية، ومن الأمثلة الجيدة على ذلك صناعة السيارات اليابانية مع التنافس الشديد بين لاعبين مثل نيسان وهوندا وتويوتا وسوزوكي وميتسوبيشي وسوبارو، بسبب المنافسة الداخلية الشرسة الخاصة بهم، فقد أصبحوا قادرين على المنافسة بسهولة أكبر في الأسواق الخارجية كذلك.
وتشير ” factor conditions ” في بلد معين إلى الموارد الطبيعية والرأسمالية والبشرية المتاحة، فبعض البلدان، على سبيل المثال، غنية جدا بالموارد الطبيعية مثل النفط على سبيل المثال (المملكة العربية السعودية)، وهذا ما يفسر كون المملكة العربية السعودية واحدة من أكبر مصدري النفط في جميع أنحاء العالم، أما عن الموارد البشرية ودورها في المنافسة العالمية فإننا نعنى بذلك العوامل التي تهيئة ظروف القدرة التنافسية مثل العاملة الماهرة، وبنية تحتية جيدة، وقاعدة راسخة من المعرفة العلمية، وفي هذا الشأن فقد ناقش بورتر من خلال “نموذج بورتر” بأن العوامل ” created ” هذه على وجه الخصوص هامة في مقابل ظروف العوامل “الطبيعية” القائمة بالفعل، ولذلك من المهم أن يستمر تحسين factor conditions هذه من خلال تطوير المهارات وإيجاد معارف جديدة، وتنتج الميزة التنافسية عن وجود مؤسسات من الطراز العالمي تخلق أولا عوامل متخصصة ثم تعمل باستمرار على الارتقاء بها وتطويرها، وهكذا تنجح الدول في الصناعات التي تكون فيها جيدة بشكل خاص في ” factor creation”.
على الصعيد المحلي فإن الطلب المحلي يؤثر إلى حد كبير حول ماهية الصناعات المواتية داخل دولة معينة، أما عن السوق الأكبر “العالمي” فقد يعني المزيد من التحديات، ولكنه يخلق أيضًا فرصًا للنمو لكي تصبح أفضل كشركة، كما أن وجود شروط الطلب للعملاء المحليين يدفع الشركات إلى النمو والابتكار وتحسين الجودة، وذلك لأنه ينتج عن شروط الطلب المزيد من السعي والجهود المبذولة لإرضاء السوق المحلي، وقد يدفع هذا الشركات في نهاية المطاف إلى زيادة آفاقها الجديدة وربما اكتساب رؤى مبكرة حول الاحتياجات المستقبلية ليس فقط للعملاء المحليين وإنما للعملاء عبر الحدود، وبالتالي، وعلى هذا فإن الأمم تكتسب ميزة تنافسية في الصناعات عند وضوح شروط الطلب المحلي بمعنى أن العملاء المحليون للشركات يقومون بإعطاء صورة أوضح أو سابقة للاحتياجات المستحدثة أو الأخذة في الظهور، أي أنهم بهذا الشكل فإن العملاء يطالبون بشكل ضمني بالضغط على الشركات للابتكار بشكل أسرع وتحقيق مزايا تنافسية أكثر استدامة من منافسيها الأجانب.
يوفر وجود الصناعات ذات الصلة والداعمة الأساس الذي يمكن أن تتفوق عليه صناعات الارتكاز داخل دول معينة، كما رأينا مع شبكة القيمة تعتمد الشركات غالبًا على التحالفات والشراكات مع الشركات الأخرى من الصناعات ذات الصلة أو الداعمة للصناعات الأساسية الخاصة بهم وذلك من أجل خلق قيمة إضافية للعملاء وتصبح أكثر قدرة على المنافسة، لا سيما الشركات مع الموردين حيث أنها أمر حاسم لتعزيز الابتكار من خلال مدخلات أكثر كفاءة وأعلى جودة، وإمكانية خلق ردود الفعل في الوقت المناسب
وتتعاظم استفادة الشركات الوطنية إلى أقصى حد عندما يكون هؤلاء الموردون أنفسهم هم في الواقع منافسين عالميين، لكن الأمر ليس بهذه السهولة فغالبًا ما يستغرق الأمر سنوات (أو حتى عقود) من العمل الشاق والاستثمارات لإنشاء قاعدة عريضة من الشركات أو التحالفات لصناعات قوية ذات صلة وداعمة تساعد الشركات المحلية على أن تصبح قادرة على المنافسة عالمياً، ومع ذلك، بمجرد وضع هذه العوامل نصب الأعين وتوظيفها في نصابها الصحيح يمكن للمنطقة أو الأمة بأكملها أن تستفيد من وجودها.
يوصف دور الحكومة في نموذج بورتر بأنه “المحفز وأنه العنصر المحتد للمنافسة” على حد سواء، وعلى هذا يبدو أن بورتر لا يؤمن بالسوق الحرة حيث تترك الحكومة كل شيء في الاقتصاد، ومع ذلك، لكن هذا بالضرورة يعنى أن بورتر يرى الحكومة كمساعد أساسي وداعم للصناعات، فالحكومات لا يمكنها خلق صناعات تنافسية، الشركات فقط من يمكنها فعل ذلك، بدلاً من ذلك، يصبح على الحكومات دور بالغ الأهمية يتمثل في تشجيع الشركات ودفعها إلى رفع تطلعاتها والانتقال إلى مستويات أعلى من القدرة التنافسية، يمكن القيام بذلك عن طريق تحفيز الطلب المبكر على المنتجات المتقدمة (عوامل الطلب)، والتركيز على إبداعات العوامل المتخصصة مثل البنية التحتية ونظام التعليم والقطاع، وتعزيز التنافس المحلي من خلال فرض قوانين مكافحة الاحتكار، وتشجيع التغيير، يمكن للحكومة بالتالي المساعدة في تطوير العوامل الأربعة المذكورة أعلاه بالطريقة التي يجب أن تستفيد منها الصناعات في بلد معين وتزيد من قدرتها التنافسية سواء على المستوى المحلي أو العالمي.
على الرغم من أن بورتر في الأصل لم يكتب أي شيء عن الصدفة أو الحظ في أوراقه، وغالبا ما يتم تضمين دور الفرصة في نموذج الماسي لبورتر كاحتمال أن الأحداث الخارجية مثل الحرب والكوارث الطبيعية يمكن أن تؤثر سلبا أو إيجابا على بلد أو صناعة بعينها، ومع ذلك، أي أنه يشمل الأحداث العشوائية والتي تشرع في اظهر أينما ومتى تحدث اختراقات علمية أساسية، وهذه الأحداث تكون خارج سيطرة الحكومة أو الشركات الفردية، على سبيل المثال، أدى تشديد أمن الحدود، الناجم عن الهجمات الإرهابية التي وقعت في 11 أيلول/سبتمبر على الولايات المتحدة، إلى تقويض كميات الواردات من المكسيك،
مما كان له تأثير كبير على المصدرين المكسيكيين، وقد تؤدي الانقطاعات الناجمة عن الصدفة إلى مزايا بالنسبة لبعض الشركات وقد تسبب في خسائر بالنسبة للشركات الأخرى، وقد تحصل بعض الشركات على مراكز تنافسية، بينما قد تخسر شركات أخرى المكانة التنافسية التي كانت تحظى بها، في حين أن هذه العوامل لا يمكن التدخل فيها، إلا أنه ينبغي على الأقل رصدها حتى تتمكن من اتخاذ القرارات حسب الضرورة للتكيف مع ظروف السوق المتغيرة.
