Marketing Study:

This study is the main pillar of the feasibility study and its outcomes are the primary indicator of the project’s feasibility. It provides insights into a variety of factors, including:

• The nature and attributes of the market.
• Competitors’ products or services and their strengths and weaknesses.
• Consumers’ behavior, desires, and habits.
• The size of the demand for a product or service.
• The available share of the target market.
• The optimal method of marketing.
• Familiarity with distribution channels.

This study helps you develop a comprehensive understanding of the project and its external environment and provides insights into some critical factors, such as: the demand for the project’s products is affected by a variety of factors, including the geographic location and population size. Furthermore, the marketing study provided by “Mashroo3k” provides critical data and statistics that explain the following factors in detail:

• The best location for your project.
• The distribution and size of the population in the country of your investment project.
• Whether the population growth rate is appropriate for proceeding with your project or not.
• Whether individuals’ income encourages implementing your project or not.

Through the SWOT analysis included in this study, you can identify the project’s strengths and weaknesses, as well as its expected opportunities and threats. You will find within the study a complete strategy to combat these risks and threats. For your information, the results of the marketing study also reveal the size of the total market and foreign trade, as well as clarify how much the state spends – exactly – on the sector to which your product belongs and what is the role of the private sector in the production lists of this sector. At the end, you will find a comprehensive summary of the study, recommendations and guidelines regarding marketing, its campaigns and various means.

Technical Study:

This study provides a plan for the project and how to implement it, focusing on the raw materials of products, along with identifying the necessary equipment and machines. It also includes a step-by-step description of the operating phases, starting from obtaining licenses to offering products. The most significant topics and points can be summed up as follows:

• A detailed description of the project’s products, using some suitable images for each product.
• The expected production capacity.
• Estimating the fixed and variable investment costs.
• Identifying the size of electrical and water power.
• Identifying the project requirement of technicians for operation.
• Identifying the project requirements of machines, equipment, furniture, and furnishings.
• Estimating building and construction costs.
• Estimating the total fixed capital and startup costs.
• Estimating the project annual operating costs.
• Estimating the amount of capital working on the project.
• Identifying depreciation rates of the project assets.

Financial Study:

According to the outcomes of this study, investors can determine whether a project is likely to meet its expected returns or not by calculating important indicators such as internal rate of return (IRR), payback period, and break-even point. It also provides the following information:

• External funding sources and their terms and timing of payments.
• The total required investment costs of the project.
• Cash flow statement for production years.
• Estimating the expected annual revenues of the project in light of the identified operating capacities.
• The optimal funding structure of the project in light of the investors’ capabilities and funding terms.

The financial study provides sensitivity analysis, helping investors to feel more confident about their investments. These analyses can be summed up as follows:

• Sensitivity analysis of the decreasing of the project annual revenues.
• Sensitivity analysis of the increase in the project annual operating costs.
• Sensitivity analysis of the increasing of the project investment costs.

Organizational and Administrative Study:

This study enables investors to understand the job duties of each project team member. It also clarifies the responsibilities, organizational structure, and competencies of the workforce.

Benefits of conducting a feasibility study:

• Be sure that “Mashroo3k” Company is the best feasibility study company in the Arab world; the company does not only study the idea presented by the investor, but also reveals to him the investment opportunities available in all sectors of the country in which he lives (supporting its offer with numbers and statistics) so that he can choose from among them.. So request a feasibility study from “Mashroo3k” Company now and do not hesitate, and trust that success will be your ally.